CLIENTS FIRST

We recognize that “It’s the Client” and we put the client’s interest first in everything we do. We are sensitive to our

clients' needs and pride ourselves on listening to our clients.


INTEGRITY, DIGNITY AND RESPECT

We treat our clients, our employees and the entire Alpha Analytics family with the utmost integrity, dignity and respect.


DIVERSITY OF OPINIONS

We encourage and value diversity of opinions and avoid groupthink.


TRANSPARENCY AND UNDERSTANDABILITY

We interact with our clients and employees in a fully transparent, straightforward and understandable manner.


EXCELLENCE

We provide the highest quality service possible and ensure that excellence drives everything we do.


PURITY OF PURPOSE

We recognize that purity of purpose and avoidance of any real or apparent conflicts of interest is paramount in the

investment advisory business and we strive to achieve these values in everything we do.


MAKE THE WORLD A BETTER PLACE

We feel if we operate our business according to these values we will, in our own way, make the world a better place.