CFA General Principles of Conduct
for Investment Managers
Alpha Analytics Investment Group, LLC has adopted the Asset Manager Code of Professional
Conduct recommended by the CFA* Institute, which we believe is the premier professional
organization for institutional asset managers. According to the CFA Code, investment
managers have the following responsibilities to their clients:
1. Act in a professional and ethical manner at all times. Among other things, this
means that we will have a reasonable and adequate basis for all investment
recommendations.
2. Act for the benefit of the clients. We will be loyal to our clients, and put client
interests first. We will preserve client confidences.
3. Act with independence and objectivity.
4. Act with skill, competence and diligence.
5. Communicate with clients in a timely and accurate manner.
6. Uphold the rules governing capital markets.
* Chartered Financial Analyst (www.cfainstitute.org)
Code of Conduct
"Alpha" (α) is a financial
term describing that part
of an investor's return
that is due to the skills of
the investment manager,
as distinct from the return
of the market as a
whole. "Analytics" is the
process of systematically
collecting and analyzing
data in the service of
effective decision
making. At Alpha
Analytics, we strive to
add Alpha value through
skilled fundamental
analysis and a scientific,
disciplined approach to
investing.